When I think of McDonalds, I don’t associate them with environmental sustainability. Well, it looks like the executives at Mickey D’s are looking to change that perception. In association with the Neutral Fuels in the United Arab Emirates (also looking to change their image), they are converting “waste” french fry oil into Diesel fuel, which burns 50% cleaner than diesel derived from fossil fuel.

Creating the awareness that a “normal” diesel engine in a car can also use bio-diesel is an awesome first step. While the destructive impact of McDonalds on our planet is (arguably) enormous, any opportunity to reshape our planet for the better is welcome in my book, regardless of where it comes from. The executives at McD have the resources and the marketing machine to potentially make a dramatic shift in the way we look at fuel in this country.

If they choose to do so.